Dr. Pepper Snapple Group

When the Dr. Pepper – Snapple Group introduced new taste sensations of some of their leading beverages, they wanted to increase brand presence and awareness beyond television, radio and print. Because deliveries of Dr. Pepper and Snapple products are constantly taking place, the best way to advertise, is on the streets.

Because of this, they decided to make their fleet an integral part of their advertising campaign using large, vibrant designs that would reflect the beverages’ distinctive qualities. Lowen Color Graphics was chosen to design, manufacture and install the fleet graphics, as well as maintain an inventory of digitally printed graphics for the various vehicle designs and styles.

These bright, colorful vehicle graphics increase product interest and recognition. By turning their delivery trucks into moving advertisements, the Dr. Pepper – Snapple Group reaches consumers close to the point of sale plus creates a desire for that one-of-a kind taste sensation.

Download Brochure: