United States Postal Service

The U.S. Postal Service decided to roll out the American motorcycles commemorative postage stamps at the annual Sturgis Rally in Sturgis, South Dakota. To kick-start the event, the Sturgis postal service wanted to customize its delivery trucks.

Lowen Color Graphics was selected to design and manufacture the fleet graphics. Lowen developed a design that personified the event and incorporated the van's tires for a realistic motorcycle graphic.

The fleet graphics were digitally printed to give the appearance of a custom paint job. Reflective vinyl was used so the vehicle would be more visible on route at dusk and through the night, which gives the advertising message more exposure. Lowen recommended 3M® removable vinyl so the fleet graphics could easily be removed when the promotion ends without harm to the vehicle's finish.

Even after the momentous event, the cruising billboard continues to promote the commemorative stamps. Plus the vinyl makes the fleet graphics glow at night.

Do you have a short-term promotion that you'd like advertised on your company's fleet? Lowen Color Graphics can handle the job- call us today.

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