Kroger

The Kroger Co. operates five convenience store divisions in the United States and requires uniform graphics that reflect its brand identity and distinguishes them from the competition.

Kroger partnered with Lowen Color Graphics for their various signage and graphics needs. Using Kroger’s design concepts, Lowen's talented designers translated their ideas into a graphics program that sparks shopper's interest to special product offerings and promotions.

Lowen's meticulous attention to detail gives the brand identity program a consistent appearance. Lowen also developed a custom website that provides Kroger's C-stores and grocery stores ease of ordering signage for interior and exterior applications.

The graphics program elevates the stores' appearance and is a positive reflection of the Kroger brand, quality and integrity.

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