Frito Lay

Frito-Lay’s fleet carries their advertising message to the street. With over 8,000 vehicles nationwide and multiple products, Frito-Lay requires a consistent brand identity to maintain its competitive advantage.

Lowen Color Graphics has the experience in panel-to-panel screen and digital four color process printing and was up to the challenge with its high capacity, large format presses. Lowen’s meticulous quality control measures assure that the graphics will be a reflection of Frito-Lay’s commitment to quality and pride in its company and products. Due to various vehicle styles, Lowen custom designed a web-based inventory fulfillment and order management program to streamline the order process.

These bold, crisp product images offer an enticing sample of the kinds of irresistible snacks Frito- Lay offers. This fleet graphics program builds brand awareness while getting consumer taste buds working.

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