Anheuser-Busch

Anheuser-Busch’s passion for quality not only applies to their famous brands, but also to their advertising. Their high-profile fleet graphics program requires meticulous attention to detail as well as the ability to meet critical deadlines.

Lowen Color Graphics took on the challenge of producing thousands of fleet graphics for various semi-trailer sizes. Due to the aggressive time lines for new fleet graphic designs, the program was converted to digital printing so the costly and time-consuming set-up activities were eliminated. Digital printing also made it possible to produce various quantities of multiple fleet graphics to fill immediate needs rather than producing the entire quantity. As a result, Anheuser-Busch was able to reduce their large vehicle graphics inventory.

The high quality, fleet graphics program reflects favorably on Anheuser-Busch. The vivid brand imagery elicits consumer attention and evokes purchasing decisions for this popular brewery brands

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