3 Ways to Use Your Fleet to Drive Traffic Back to Your Website

According to the eMarketer Blog, about 72 percent of consumers will do their shopping online in 2011. This number is expected to rise even more with the advancement of cell phones and tablets. If you’re a retailer that has a store front and an online catalog, obtaining that online traffic is important.

One way to do this is by using your most valuable advertising medium- your fleet! Whether you’re traveling across town or across the country, you can drive traffic back to your website, while building your brand image. Here are three ways that you can use your fleet to promote your website:

1. One way is to show the product on your fleet. Make it visually appealing and then add    your website link.

2. Utilize a QR code. With a QR Code, your viewers can upload your mobile application or mobile friendly website and begin searching for their favorite products. By using an overlay decal, you can even add a QR Code to your current graphics.

3. Add an incentive. Again, here’s where an overlay could come in handy. If you have a product that you’re promoting, offer an incentive such as, “Visit our website to receive a free sample,” or “Download our latest coupon here.”

These are a few ways that you can use your fleet to drive traffic back to your website. Don’t miss out on the 72 percent of consumers who begin their shopping online and target
them where they see you the most- the street.

If you’d like more information about utilizing fleet graphics to build your brand and increase sales, visit our website or give us a call at 800-835-2365.

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