How to Bring More Attention to Your Fleet
Posted on Wed, 18 Apr 2012 20:10:58 +0000With the exception of being mobile, fleet graphics are very similar to billboards. When designing for your fleet, you have to keep in mind that the viewer may only have a few seconds to receive your message. Therefore, one of the best ways you can attract attention to your brand or product is using a creative tagline.
How Charities and Non-Profits Can Use Fleet Graphics
Posted on Wed, 18 Apr 2012 20:10:55 +0000For-profit businesses have been using fleet graphics as a way to create brand awareness and spread marketing messages for years now, it’s time that non-profits jump on board.
There’s No Such Thing as “Plain White” Trucks
Posted on Wed, 18 Apr 2012 20:10:21 +0000When the oldest Harley dealership in South Carolina purchases a new parts truck, plain white isn’t exactly the image they’re going for. TIMMS Harley-Davidson opened its doors in 1948 as a third generation family-owned dealership. Every spring and summer Timms hosts weekly bike rides, and the parts truck has to be just as exciting as the events are.
St. Louis to NPTC
Posted on Tue, 17 Apr 2012 10:00:25 +0000Our Camaro is hitting the streets once again, heading to the NPTC show in Cincinatti, Ohio. As we mentioned in our blog about NAFA, we’re putting our money where our mouth is and driving a wrapped Chevy Camaro all the way to NPTC.
How Are You Marketing to Millenials?
Posted on Thu, 12 Apr 2012 10:00:53 +0000In a recent article by HowDesign.com they wrote about the traits of a millennial that marketers need to be aware of. Gone are the days where one marketing message is enough; the social atmosphere causes messages to mix, transform and after an amount of time, those messages disappear from our target audience’s news feeds all together. Now, with Millenials moving up in the age-rank, it’s time to accept- if you haven’t already- that these people are your co-workers, your consumers and your decision makers.
I Don’t Always Buy Fleet Graphics…
Posted on Tue, 10 Apr 2012 10:00:29 +0000The Most Interesting Man in the world has spoken- or least he has on the Dos Equis Fleet. Below is the fleet graphic that we produced for Dos Equis. We like the design because it’s simple, yet it gets the message across quickly. The black background allows the bottle colors to look vibrant and pop off the side of the vehicle. The slogan, “Stay Thirsty, My Friends” is classic and easy to read. If you’re looking for a way to create brand awareness without losing your brand’s message, this is a great example of how to do it!
Hitting the Streets to NAFA
Posted on Mon, 09 Apr 2012 10:00:26 +0000Lowen Color Graphics will be hard to miss as we make our journey from Hutchinson, Kansas to St. Louis, Missouri for the NAFA Institute and Expo on April 21-24. We’re putting our money where our mouth is and wrapping a Chevy Camaro with vinyl graphics.
Motorcycle Awareness Alliance
Posted on Wed, 04 Apr 2012 10:00:20 +0000In South Carolina, local bike clubs are uniting together for a single purpose- to form the Motorcycle Awareness Alliance. The MAA exist for one reason and that is to remind the general public that they share the road with motorcyclists. A part of this awareness group is to teach motorists the safety precautions to lower the accident and death rates among motorcyclists.
What is the Most Important Step in a Vehicle Wrap Installation?
Posted on Tue, 03 Apr 2012 10:00:22 +0000Those of you who are interested in becoming a vinyl graphics installer, may ask yourself, “What is the most important step for a successful installation?” There are two answers that some veterans might give you; The first being that you should use post heat throughly to ensure that the vinyl and adhesive fully conform to its new shape and two, preparing the vehicle’s surface before installing the graphics.
For-Profit Businesses Can Take Note from Nonprofit Organizations
Posted on Mon, 02 Apr 2012 10:00:48 +0000A news article we found via LinkedIn, titled “The Role of Brand in the Nonprofit Sector” describes how Nonprofit organizations are broadening their brand marketing approach to go past fundraising and focus more on making a cohesive organization message.
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