Frito-Lay’s fleet carries their advertising message to the street. With over 8,000 vehicles nationwide and multiple products, Frito-Lay requires a consistent brand identity to maintain its competitive advantage.
Lowen Color Graphics has the experience in panel-to-panel screen and digital four color process printing and was up to the challenge with its high capacity, large format presses. Lowen’s meticulous quality control measures assure that the graphics will be a reflection of Frito-Lay’s commitment to quality and pride in its company and products. Due to various vehicle styles, Lowen custom designed a web-based inventory fulfillment and order management program to streamline the order process.
These bold, crisp product images offer an enticing sample of the kinds of irresistible snacks Frito- Lay offers. This fleet graphics program builds brand awareness while getting consumer taste buds working.
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Crown Imports LLC. Maximizes their marketing strategy and increases brand awareness in areas where some beverage billboards are restricted or banned by turning their fleet into moving advertisements.
In order to capture the consumers' attention and quench their thirst, Crown relied on Lowen Color Graphics' knowledge and expertise to convert their designs into large format, fleet graphics that will be customized to fit numerous types of vehicles. Lowen's commitment to quality digital printing and fast turnaround ensures that Crown's fleet graphics will be on the streets and highways delivering their advertising message and increasing brand awareness.
Visually stunning pictorials create a brand image that stands out above the competition. Crown's fleet graphics program proves that outdoor advertising doesn't have to be stationary to be effective. Learn more about how our fleet graphics can maximize your brand recognition.
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